Lei Feng

In early 1963, Lin Biao intensified the degree of indoctrination in the army by starting a mass campaign within the PLA to emphasize the basic values of service to the party. The center of this campaign was the life of a young PLA soldier named Lei Feng, who had recently given his life for his country. ... His life was presented as honest and sincere, but without great drama except for his own family's suffering at the hands of Japanese invaders, Guomindang rightists, and rapacious landlords. ... And he died, selflessly but unheroically, when a truck backed over him as he was trying to help a comrade in trouble.